Hey guys, I'm Ali.
is something I've created that's all my own. I mean, it's mostly me selling second-hand treasures... but it's also art, design, & a place to have a drink and a laugh.
I've always had a passion and eye for design. Thrifting was a way of life from infancy that became a career in my 20s. I grew up in a family bar and those jukes and vibes have always been strong in me. My goal is to create that same comfortable & good-time atmosphere your favorite pub provides but like, there are sweaters & art for sale and I get to go to bed early.
Happy mine, happy yours, happy hours.
I devote myself to STUFF. I totally only acquire things that I, personally like :) Getting to admire & thoughtfully showcase these special treats while they're mine... well it might just be my favorite thing. Possessions, whether they're old or new, have a story and a vibe and I want to see that live on! Resale to me isn't about selling unwanted stuff, it's about stretching out the story.
I come from a family of artists & whack-os. Wisconsin bred. I went to school for acting, moved to NYC and promptly gave it up FoR ThRiFt. I found Cure Thrift Shop and spent 9 incredible years in Manhattan as their Creative Director. I absolutely loved NY, until I didn't. Moved back to WI, traveled a bit, bartended a bunch of weddings, found my way to Madison, staged houses for awhile, global pandemic, I reached outside the box.
My business model is unconventional. I sell plants in my driveway and set weird, spontaneous hours. I want to be free to travel and enjoy my hobbies! My studio is a little, secret shopping spree hole-in-the-wall and my only employee now & forever is my sweet boy Redford.